JADE Agropecuária is a family-owned holding company that, since the 1960s, has combined tradition, innovation, and sustainability in the production of exceptional coffee. Founded by José Altino Diniz and Elir Lopes Diniz, the company started with small properties and stood out for its pioneering spirit, such as in the adoption of the coffee pruning system.

Currently, under the leadership of Paulo Roberto C. Coelho and with the participation of his successors, Bruno Diniz Coelho and Benício Faleiros Coelho, JADE continues to innovate while maintaining excellence in production, using modern technologies such as coffee depulpers and Cool Seeds dryers, always focusing on sustainability. Its practices are internationally certified by organizations such as 4C, AAA, Café Practices, and Rainforest Alliance.

With altitudes above 1,100 meters and a commitment to the environment, JADE has achieved outstanding scores in quality competitions, such as the Alta Mogiana Region contest. Recognized for its tradition and environmental responsibility, the company continues to honor the legacy of its founders and lead the industry with quality and innovation.